A Director of Sales for properties that can’t justify one.
Many select-service and independent hotels have no dedicated seller, or one who is new to the role. Fractional Director of Sales adds 15 hours a week of experienced sales leadership for $299 a month per property.
Who it’s for
Built for owners in this position.
Owners selling the hotel themselves
You are the sales department today and want an experienced leader behind you.
Properties with a newer DOS
A capable but less-experienced seller gets weekly coaching, structure and accountability.
Hotels trailing the comp set
Your STR index says you are losing share and nobody owns the fix.
Fractional Director of Sales
Added to Fractional RDO or Fractional HMC at any month boundary.
What’s included
The engagement
- 15 hours a week
- Dedicated remote sales leadership, every week.
- Market sales visits
- Business-development work in your market, on your behalf.
- Front-desk sales training
- Your front desk learns to sell on property without a dedicated rep.
- Weekly sales reports
- Pipeline, outreach and results, every week.
- STR report oversight
- Sales strategy aimed at winning share in your comp set.
- Works with your team
- An extra resource alongside whoever sells today, not a replacement.
Common questions.
Does this replace our on-property Director of Sales?
No. It is an extra resource for a newer DOS, or for an owner or GM running sales themselves. It is not a replacement for on-property sales staff.
Can I buy the Director of Sales on its own?
It is an add-on to Fractional RDO or Fractional HMC, so sales work is tied to the same dashboard and reporting as the rest of the property.
What is STR report oversight?
Reviewing your STR (comp set) report each period for occupancy, rate and RevPAR index, and turning it into sales priorities.
Related services.
Fractional Hotel Management Company
Full oversight with on-site visits.
Fractional Regional Director of Operations
Remote oversight above your GM.
Your first 30 days are included.
One setup fee covers onboarding and your first month of oversight. The monthly fee starts on day 31. Month to month, cancel with 30 days’ notice.