Are you winning your market?
Enter your numbers and your comp set’s from an STR report to see your market penetration (MPI), average rate (ARI) and RevPAR (RGI) indexes. Everything is calculated in your browser.
Use the same period for both, such as the month or running 12 months.
Used to estimate revenue at fair share.
Reaching fair share (RGI 100) would add about $232,870 a year in room revenue at these numbers. Illustration only.
How to read the indexes.
100 is fair share: your hotel performing exactly like the average of its competitive set.
MPI below 100, ARI above 100
You are pricing above the market and giving up occupancy for it. Check whether the rate premium covers the lost rooms.
MPI above 100, ARI below 100
You are buying occupancy with rate. Common after a slow season; costly if it becomes the habit.
Both below 100
You are losing share on volume and price. Usually a sales, distribution or product problem, and worth acting on quickly.
RGI above 100
You are taking more than your fair share of revenue. The question becomes how much of it reaches profit. See flow-through.
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